Filing taxes can be overwhelming. To ease that stress, I led information architecture work to develop a central guide that linked 20 key pages on IRS.gov, walking taxpayers through the filing process with clear, step-by-step guidance. The redesigned pages had more than 103.7 million views within the first month, accounting for 28% of IRS.gov traffic….
Tax scams are on the rise, but victims couldn’t always quickly find scam and fraud information on the Internal Revenue Service website. I led an initiative to consolidate and standardize scattered content, helping victims recognize, report and recover from scams. The year-long project required managing cross-functional teams from communications, legal, cybersecurity, top leadership, and other…
When the IRS set out to improve digital services for first-time taxpayers, it became apparent that many filers were struggling to find the necessary information. One reason? The IRS and taxpayers often spoke two very different languages. To address this, I led a team that performed an inventory of existing taxonomies, conducted user research, and…
The International Center at the University of Texas at Dallas needed new sites to support over 4,500 international students and showcase study abroad opportunities. I led the redesign, using user research, analytics and stakeholder interviews to improve the site experience and power a 24.4% jump in international enrollment. I developed information architecture to help students complete…
The School of Economic, Political, and Policy Sciences (EPPS) at UT Dallas needed an updated website that worked seamlessly on mobile devices and effectively showcased upcoming programs and events. I led a redesign that helped increase enrollment and alumni participation by addressing key pain points and elevating key calls to action. To maintain a unified…