Kathryn Hopper: Professional Summary

  • Strong Information Architect with extensive experience in designing scalable content ecosystems
  • Skilled in transforming complex data into actionable, decision-quality information.
  • Proven success in collaborating cross-functionally with product, marketing, and technical teams to build user-centered solutions and drive strategic business outcomes.

Key Skills

  • Information Architecture (IA)
  • Taxonomy Development & Metadata Schema Design
  • Cross-functional Team Leadership
  • User-Centered Design (UX/UI)
  • Data Management & Market Intelligence
  • Data Visualization (Tableau, Google Analytics)
  • Content Management Systems (Drupal and WordPress)
  • Project Management & Strategic Communication
  • Technical & Business Development Collaboration

Experience

Senior Web Strategist

U.S. Department of the Treasury (IRS)
May 2021 – Present

  • Designed and implemented information architecture and metadata schemas for IRS.gov, optimizing content findability and usability for millions of users.
  • Collaborated with cross-functional teams (product, marketing, tech) to streamline content management systems, increasing efficiency and accessibility of business-critical data.
  • Led the integration of market intelligence and user data into content structures, improving the taxpayer experience and supporting business development teams.
  • Managed large datasets, transforming them into actionable insights for leadership and stakeholders, driving strategic decision-making.

Senior Web Strategist / Supervisory Web Specialist

U.S. Department of the Treasury (IRS)
April 2014 – May 2021

  • Spearheaded the redesign of content ecosystems across IRS.gov, leveraging user-centered design principles and improving metadata tagging.
  • Partnered with technical teams to enhance data retrieval systems, ensuring secure access and efficient search functionality.
  • Led cross-functional projects with product teams, business development, and marketing, aligning data strategy with client-facing platforms.

Web Strategist

University of Texas at Dallas & University of Texas at Arlington
January 2009 – April 2014

  • Developed content strategies and information architecture frameworks for university websites, enhancing content accessibility and user engagement.
  • Managed digital marketing and market intelligence efforts to drive growth in student engagement and online enrollment.

Education

Master of Science in Marketing, The University of Texas at Dallas

Master of Arts in Liberal Studies, Duke University

Bachelor of Arts in English, The University of North Carolina at Chapel Hill

Certifications

  • Google Analytics 4 Certified (2024–2025)
  • Nielsen Norman Group UX Certification (2021–2024)
  • Certified in Content Design – Content Design London